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Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Format: pdf
Publisher: Palgrave Macmillan
ISBN: 9780230104747
Page: 256

Tips and examples to help plan and run global-local social media campaigns Whilst the emergence of social media makes it increasingly difficult to contain. Pay attention to each area of exposure (paid media, traditional, owned media, etc.) and implement the new content strategy. Save On Brand Media Strategy: Integrated Communications Planning in the Digital Era From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. They managed to reach the fine balance between keeping global cohesion and branding, and integrating cultural flavours. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) by Antony Young. Brands today have the opportunity to ride the wave of the social and digital era and connect with their customers worldwide in ways that would have been unthinkable 10 years ago. All three will highlight different ways today's digital marketers are using email and social media to augment and drive brand loyalty and customer retention of a company's products and/or services. He recently authored Brand Media Strategy a Palgrave MacMillan and Advertising Age publication offering strategies for communications planning in the Google and Facebook era. This book is targeted for marketers who want to survive and thrive in the digital era. Attend this webcast and learn: We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.